Despite the fact, that online stores and shopping have witnessed immense growth over the years but the majority of customers still prefer purchasing from physical stores. Somehow, customers feel more comfortable buying from a physical store than an online one. So, considering the tough competition, it is important that you perform retail remodel and keep the sales coming. In this article, we are going to share some important tips that will help you boost your sales via remodeling.
Pick The Right Floor Plan
The first thing you need to consider and thoroughly plan out is the floor plan. Believe it or not, having the right floor plan goes a long way in attracting customers. The reason is that customers want easy navigation for the products they wish to buy. If they have to spend several minutes looking for the products, they might not return.
Therefore, when it comes to floor planning, you should divide it into sections. The sections that attract the most customers should be in the front. In addition to that, customers should also be exposed to unique merchandise and products. If the store happens to be large, you should install a guide board that helps direct the customers to the sections where they need to go.
Create A Journey For The Customers
The customers develop the first and the last impression of your store within the first 5-10 seconds. With that said, you would want to make sure that it is excellent. For this, you are going to need to create an easy journey for your customers. This means that you will have to track and keep up with the customer behavior.
For instance, you should display the most popular products on the front. Plus, you should create a power wall display. When it comes to making judgments about brands, customers are quick. So, a power wall display will help them make quick decisions instead of spending several minutes thinking about whether they should be purchasing them or not.
More importantly, you should give the customers some room to move. This is a big problem for some stores out there. With hundreds of people crammed into the store especially during Christmas shopping and other special days, things can turn ugly. Therefore, make sure that the aisles are big enough to accommodate multiple people at a time.
Keep Your Customers In Mind
When it comes to remodeling your store, you should always keep your customers in mind. As mentioned earlier, you need to keep track of their behavior. The reason most people tend to prefer shopping from physical stores is that it has something to do with their psychological behavior. The good news is that tracking customer behavior is not that difficult. You should simply notice how your customers react to certain settings and displays. If they find it beneficial, you should make minor adjustments to make it more convenient.
However, if you observe that the customers find it relatively difficult to search for essential products, you will need to install a direction board or change the floor plan. In addition to that, if you intend to introduce new products along with discounts and special packages, you should place them in an area that experiences the most customer traffic. The point is that you always need to keep the customers in mind. You might have other plans but they should be in line with what the customers expect.
Upgrade Your Lighting
Even though most shopping stores ignore this factor, but lighting is one of the most crucial aspects of your renovation project. Customers prefer visiting a store that is relatively bright and has a huge variety to offer. Instead of visiting multiple stores for different products, visitors prefer having everything under one roof.
In addition to that, stores that have dim lighting usually attract less traffic. This yet again has to do with the psychology of the customers. With the correct lighting, customers find it easy to try out clothing items and inspect the products before purchasing. This is why you need to consider upgrade your lighting to increase customer traffic.
Final Word
Remodeling your store to increase sales is easy if you plan it thoroughly with the help of retail store contractors DC. The only way sales are going to increase is if shoppers find shopping easy. The tips highlighted above will make sure that you are headed in the right direction.
